Sponsors - Technology
Sony wanted to connect with a younger, student demographic to market a new range of laptops. We delivered a campaign of high-impact, large-format mastheads to deliver their message to our users, who are predominantly 18-34 years old, male, tech-savvy social sharers. With excellent creative and intelligent targeting, the campaign generated a high level of awareness and a final click-through rate of greater than 1%
Mixcloud has the perfect audience for a brand like Sonos: a global userbase of passionate music influencers and sharers. We have executed two sitewide custom takeovers for the brand and, generating great clicks and brand awareness, and, more recently, teamed up with them and Dazed and Confused magazine to run a highly successful Mixtape Competition: 'The Evolution of Listening'
Fellow London start-up and good friends Songkick needed a hand raising awareness and generating downloads of their incredible iPhone app. The best way to execute this was via a display campaign on our own very successful app... so that's what we did! With only one click to get to the app store and one click to download Songkick's app, this was a very smooth user conversion process and, consequently, a very successful campaign
Mixcloud were asked by headphone specialists AERIAL7 to raise awareness of their brand in the United States. We teamed them up with one of the biggest festival brands in the world, Ultra Music Festival and ran a best-in-class DJ competition to win a set at their Miami festival in early 2012. Thousands of DJs entered, the winner played the set of his life, and the campaign generated engagements and impressions worth hundreds of thousands of pounds. All in all, a huge success