Sponsors - Music
Defected Records are just one of many record labels to take advantage of the Mixcloud platform to promote their releases and artists. Defected's Mixcloud Profile houses their In The House radio show, which is uploaded every week. The label has built a significant following on Mixcloud that engages with and shares the content each and every week — an impressive content marketing strategy
Domino Radio was a bespoke, one-off series of live radio transmissions fronted by Domino Record's international roster of artists, along with friends and neighbours from the worldwide independent music community. Though the live transmissions generated a huge amount of excitement across the social web, Domino wanted to offer them for on-demand listening. That's where Mixcloud came in...
We teamed up with Strictly Rhythm, Native Instruments, and Dolphin Music to offer an open invitation to DJs of all levels to step up and show what they could do by mixing their choice of tracks from the Strictly Rhythm catalogue. The winner had their mix featured on the Strictly Rhythm Podcast and was presented with the NI Traktor Scratch Pro 2 and Traktor Kontrol X1 (plus branded Bag), as well as £500 in vouchers to spend with Dolphin Music
Warner Media Group mixcloud.com/zero7/
We teamed up with Warner Music to promote the release of Zero 7's 'Best Of' Compilation Launch. The campaign was driven by content, with Warner uploading exclusive mixes to a Zero 7 account on Mixcloud, but also took advantage of our impressive paid media options, with a custom takeover and headline newsletter features