Sponsors - Fashion
Diesel Fragrances mixcloud.com/DieselFragranceFactory
We were commissioned to bring music to Diesel's consumers as they browsed the Diesel Fragrance Factory website. We integrated our Player into the site and commissioned a series of cutting-edge playlists. The project enhanced browsing experience, generated a high level of user engagements, and underscored Diesel’s image as a fresh and urban brand.
We created and hosted a '24 hour soundtrack' for the London stretch of Nike’s 24 hour Tied Together Worldwide relay run.
Teams represented across the globe included Tumblr, The Fader Magazine, Hot 97 radio, MTV, Vice, Supreme, and Colette. Together with designer Kate Moross, we created some fresh artwork to accompany 24 cloudcasts compiled by the competing teams.
Mixcloud partnered with Bench clothing and Canadian festival Igloofest to offer one lucky DJ a 90 minute set at Igloofest 2012 with flights, accommodation, and CA$1000 spending money at Bench’s Montreal flagship store included.
We've teamed up with Topman to host their ongoing CTRL project, a platform for hot new music curated by a diverse list of guest DJs and artists. Mixes are uploaded to Mixcloud and are seeded across all of Topman’s digital assets. The project, and level of listener engagement generated, highlights Topman’s position at the forefront of cutting-edge content marketing.
Mixcloud partnered with Reebok Classics to bring their fans Reebok Radio – an interactive pop-up street radio station that launched at Parklife Weekender Festival on June 10 2012.
Through pushing their content across partners’ digital assets, Mixcloud helped Reebok reach a far larger audience than in the first live broadcast.
oki-ni use Mixcloud to house their incredible MIX SERIES. Our blanket licenses and deep integration with the social web help them reach and engage a new wave of social influencers and trendsetters with exclusive mixes and playlists from the likes of TOKiMONSTA, Jacques Greene, Tensnake, and Ben UFO