Sponsors - Energy Drinks
Coca Cola's Burn Studios needed a globally available, legal platform to host entries to their Residency DJ Competition. Held across multiple-market in collaboration with Mixmag, Beatport, and the SAE Institute, the online activation resulted in a handful of talented DJs flying to Ibiza for the experience of their lives. Starting off in a DJ boot camp at the International Music Summit (presided over by international superstars Sasha, Luciano, 2 Many DJs, and Jamie Jones), the top-three DJs went on to win 2-month residencies at Ibiza’s hottest clubs.
Red Bull wanted to tell the story of the amazing Red Bull Studio to a bigger audience, so we helped them take over Mixcloud with a high-impact custom creative. With rotating gutters and intelligent targeting we generated a a click-through rate of more than 1%
Red Bull Thre3Style mixcloud.com/redbullthre3style/
Mixcloud partnered with Red Bull in 2011 to host the Red Bull Thre3Style competition, a DJ contest of creative mayhem spanning four continents and twenty different countries.
Aspiring DJs were asked to submit a 15 minute set with only one condition: that the mix include music from three different genres. Each nation ran a series of qualifiers and a national final in which a champion was pronounced and sent to the international finals in Vancouver.
Now in its third year, the Red Bull Thre3Style competition generates huge buzz across the web. We integrated social content, maps, display banners and customized widget technology into Red Bull Thre3Style’s microsite, enhancing engagements and pushing the competition's visability to a broad global audience