Sponsors - Alcohol

Beck's wanted to connect with our global audience of young, alcohol consumers, so we brought their message of culture and music to the fore of our users' Mixcloud experience. We did so by running a sitewide, custom takeover for the brand, featuring custom gutters, leaderboards and MPUs

In 2011 Smirnoff executed a series of excellent events called the Smirnoff Nightlife Exchange. Mixcloud was tasked with bringing the UK night to Smirnoff's digital audience. The solution? We hosted recordings from the GB event which were distributed across Smirnoff's assets for on-demand listening and sharing by consumers. The recordings featured sets from Basement Jaxx, Rob da Bank and Toddla T, and positioned the vodka brand at the cutting end of experiential digital activations