"Their unique view on the future of radio meant disrupting the traditional ways people interact with the medium by describing the content as "Cloudcasts" stored in 'hard-drives in the sky', hence being accessible on-demand, anywhere. Despite currently leaning towards club music and DJ mixes influenced by the founders' backgrounds in organising clubnights and warehouse parties, they are now working on expanding the range of content to appeal to a wider audience."
Dazed Digital

Promoting itself as "re-thinking radio", mixcloud.com is an online radio station created by the user. Upload and promote your radio show, DJ mix or podcast for free, and then listen to shows created by other users. The site owners say: "We got frustrated trying to find new radio shows and podcasts around the web. So we built Mixcloud to make it easier for everyone to discover content they like."
The Independent

"...one of many artists set to receive royalties from the excellent Mixcloud.com, which fully launched last week. The site hopes to become the "YouTube of radio", hosting thousands of shows, or "cloudcasts", which are available to stream on demand. Anyone can upload a show, with ad-funded royalties paid to artists when their songs are played. From a listener's perspective, it's a cleverly designed and easily navigable place to legally enjoy music for free."
The Guardian

"Mixcloud's platform is beautiful and sleek for both listeners and content creators alike. The home page displays popular Cloudcasts that can be filtered by tags, recent activity from the users you follow, featured content, and new additions. We think Mixcloud is rocking the social music space and we look forward to seeing how they evolve the platform once it
Mashable