Everything about Hawai‘i nightlife revolves around competition.
The same holds true in the club DJ game. For DJ Shift, it’s not about getting your foot in the door. It’s getting your whole body in the room and locking the door behind you.
“The most important thing to me is attitude,” he says. ”You can be flawless in mixing and have the ability to do crazy scratches and mash-ups but if your attitude is bad I don’t think you’re gonna make it very far.”
Don’t let the mainstream-radio friendly venues fool you. Shift is a devoted fan of the underground sound before anything else.